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Industries A-Z - Advertising, Branding & Marketing   Tags: business  

Last Updated: Jul 12, 2016 URL: http://guides.library.tamu.edu/content.php?pid=608159 Print Guide RSS UpdatesEmail Alerts
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Advertising, Branding & Marketing

Applicable NAICS Codes

  • 5418   Advertising, Public Relations, and Related Services
  • 54191  Marketing Research and Public Opinion Polling

Applicable SIC Codes

  • 731 Advertising

Databases

Advertising Red Books
Major directory of those who advertise and those who provide advertising services.

Business Source Complete - Industry Profiles
Contains reports on:
Advertising (U.S. & Global)
Management & Marketing Consultancy

NetAdvantage
Contains a good Advertising Industry report.

Plunkett Research Online

Internet Resources

Ad Ops Online
(http://www.adoperationsonline.com)

Advertising Industry Newswire
(http://advertisingindustrynewswire.com)

AdvertisingAge
(http://adage.com)

Association of Independent Commercial Producers
(http://www.aicp.org)

Print Books

(Use the Check Status link to check the Availability and Location of these books.)
(Use the TOC link to see the Table of Contents of the book.)

The Entertainment, Media and Advertising Market Research Handbook
(GV174 E58) Check Status

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Business Librarian

Business Librarian

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Jared Hoppenfeld
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