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Company Research   Tags: business, company research, resourceguide  

Last Updated: Sep 24, 2012 URL: http://guides.library.tamu.edu/company-research Print Guide RSS UpdatesShareThis

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Company Research

 

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Company Analysis Factors

The following factors should be considered in a complete analysis of a given company:

  • Market Share / Competitive Position
  • Capitalization / Financial Strength
  • Leadership / People Strength
  • Litigation
  • Technology Environment / Utilization
  • Products / Product Innovation
  • Intellectual Property
  • Alliances / Joint Ventures
  • Supply Chain Strength / Complexity
  • Marketing Channels
  • Corporate Image / Corporate Social Responsibility
  • Global Positioning
  • Industry Factors (see Industry Analysis guide)

Interim Director, West Campus Library and Policy Sciences & Economics Library

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Michael Smith
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West Campus Library
(979) 845-2902
michaelsmith@tamu.edu
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Information and Operations Management, Marketing

Business Librarian

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Jared Hoppenfeld
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West Campus Library
Texas A&M University
5001 TAMU
College Station, TX 77843-5001
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Business

Business Librarian

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Joel B. Thornton, CPA
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WCL, Room 113
979.862.8933
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Subjects:
Accounting, Finance
 
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