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Company Research   Tags: business, company research, resourceguide  

Last Updated: Jun 9, 2014 URL: http://guides.library.tamu.edu/company-research Print Guide RSS UpdatesEmail Alerts

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Company Research

 

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Company Analysis Factors

The following factors should be considered in a complete analysis of a given company:

  • Market Share / Competitive Position
  • Capitalization / Financial Strength
  • Leadership / People Strength
  • Litigation
  • Technology Environment / Utilization
  • Products / Product Innovation
  • Intellectual Property
  • Alliances / Joint Ventures
  • Supply Chain Strength / Complexity
  • Marketing Channels
  • Corporate Image / Corporate Social Responsibility
  • Global Positioning
  • Industry Factors (see Industry Analysis guide)

Interim Director, West Campus Library and Policy Sciences & Economics Library

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Michael Smith
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Business Librarian

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Jared Hoppenfeld
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