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Company Research   Tags: business, company research, resourceguide  

Last Updated: May 14, 2015 URL: http://guides.library.tamu.edu/company-research Print Guide RSS UpdatesEmail Alerts

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Company Research

 

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Company Analysis Factors

The following factors should be considered in a complete analysis of a given company:

  • Market Share / Competitive Position
  • Capitalization / Financial Strength
  • Leadership / People Strength
  • Litigation
  • Technology Environment / Utilization
  • Products / Product Innovation
  • Intellectual Property
  • Alliances / Joint Ventures
  • Supply Chain Strength / Complexity
  • Marketing Channels
  • Corporate Image / Corporate Social Responsibility
  • Global Positioning
  • Industry Factors (see Industry Analysis guide)

Director, West Campus Library and Policy Sciences & Economics Library

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Michael Smith
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West Campus Library
(979) 845-2902
michaelsmith@tamu.edu
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Business Librarian

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Jared Hoppenfeld
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West Campus Library
Texas A&M University
5001 TAMU
College Station, TX 77843-5001
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Business Librarian

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Ashley E. Faulkner
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Please remember you can always ask me for help!
(979) 862-8933
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Office Hours:
Wednesdays 2-4

Subject Guide

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Stacy Gilbert
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979-458-1336
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